Overview

A successful career in sales management or climbing the corporate ladder of a Fortune 500 retailing company is attainable with this associate degree program. Whether you're interested in retail management, merchandising, or managing a salesforce someday, MTC students graduate with the skills necessary to progress rapidly in this career field. 

This degree program is intended to better qualify students for entry-level manager roles within large retail and sales organizations. Graduates may be able to step into roles as Assistant or Shift Managers, Territory Managers, Sales Managers, Merchandising Managers, and District Managers. 

This Marketing degree pathway specializes in Sales and Retail Management. Some coursework may be applied toward a bachelor’s degree by another institution. 

This program is accredited by the Accreditation Council for Business Schools and Programs. 

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

Apply Now

Application Process
Financial Aid & Scholarships

Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

On-Campus Traditional. Classes meet on campus.
Virtual 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid Some classes on campus. Some classes online or virtual.
Online 100% online. Due dates for projects and assignments. Self-paced work on your time.
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(16 Credit Hours)
COL-101 College Orientation

College Orientation

ID: COL-101

Credit Hours: 1

This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.

1
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
MAT-120 Probability and Statistics

Probability and Statistics

ID: MAT-120

Credit Hours: 3

This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)

3
Semester 2
(15 Credit Hours)
ENG-102 English Comp II

English Comp II

ID: ENG-102

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.

3
MGT-101 Principles of Management

Principles of Management

ID: MGT-101

Credit Hours: 3

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

3
PHI-115 Contemporary Moral Issues

Contemporary Moral Issues

ID: PHI-115

Credit Hours: 3

This course examines moral issues in contemporary society, including basic principles and applications of ethics.

3
BUS-121 Business Law I

Business Law I

ID: BUS-121

Credit Hours: 3

This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.

3
ACC-101 Accounting Principles I

Accounting Principles I

ID: ACC-101

Credit Hours: 3

This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.

3
Semester 3
(16 Credit Hours)
IDS-112 Employability Skills for Careers

Employability Skills for Careers

ID: IDS-112

Credit Hours: 1

This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.

1
ACC-102 Accounting Principles II

Accounting Principles II

ID: ACC-102

Credit Hours: 3

This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
MKT-111 Media Relations

Media Relations

ID: MKT-111

Credit Hours: 3

This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.

3
MGT-201 Human Resource Management

Human Resource Management

ID: MGT-201

Credit Hours: 3

This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.

3
MKT-120 Sales Principles

Sales Principles

ID: MKT-120

Credit Hours: 3

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

3
Semester 4
(15 Credit Hours)
MKT-110 Retailing

Retailing

ID: MKT-110

Credit Hours: 3

This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

3
ECO-211 Microeconomics

Microeconomics

ID: ECO-211

Credit Hours: 3

This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.

3
MGT-250 Situational Supervision

Situational Supervision

ID: MGT-250

Credit Hours: 3

This course is a study of techniques supervisors use to adjust their management styles to different situations and employees.

3
MKT-135 Customer Service Techniques

Customer Service Techniques

ID: MKT-135

Credit Hours: 3

This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales.

3
BUS-275 Business Internship

Business Internship

ID: BUS-275

Credit Hours: 3

This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills.

3
        Total Credit Hours 62
        Estimated Cost
Financial Aid
$11,656.00
Not including fees and equipment
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(7 Credit Hours)
COL-101 College Orientation

College Orientation

ID: COL-101

Credit Hours: 1

This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.

1
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
Semester 2
(9 Credit Hours)
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
MAT-120 Probability and Statistics

Probability and Statistics

ID: MAT-120

Credit Hours: 3

This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)

3
Semester 3
(6 Credit Hours)
ENG-102 English Comp II

English Comp II

ID: ENG-102

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.

3
MGT-101 Principles of Management

Principles of Management

ID: MGT-101

Credit Hours: 3

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

3
Semester 4
(9 Credit Hours)
PHI-115 Contemporary Moral Issues

Contemporary Moral Issues

ID: PHI-115

Credit Hours: 3

This course examines moral issues in contemporary society, including basic principles and applications of ethics.

3
BUS-121 Business Law I

Business Law I

ID: BUS-121

Credit Hours: 3

This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.

3
ACC-101 Accounting Principles I

Accounting Principles I

ID: ACC-101

Credit Hours: 3

This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.

3
Semester 5
(7 Credit Hours)
IDS-112 Employability Skills for Careers

Employability Skills for Careers

ID: IDS-112

Credit Hours: 1

This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.

1
ACC-102 Accounting Principles II

Accounting Principles II

ID: ACC-102

Credit Hours: 3

This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
Semester 6
(9 Credit Hours)
MKT-111 Media Relations

Media Relations

ID: MKT-111

Credit Hours: 3

This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.

3
MGT-201 Human Resource Management

Human Resource Management

ID: MGT-201

Credit Hours: 3

This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.

3
MKT-120 Sales Principles

Sales Principles

ID: MKT-120

Credit Hours: 3

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

3
Semester 7
(6 Credit Hours)
MKT-110 Retailing

Retailing

ID: MKT-110

Credit Hours: 3

This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

3
ECO-211 Microeconomics

Microeconomics

ID: ECO-211

Credit Hours: 3

This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.

3
Semester 8
(9 Credit Hours)
MGT-250 Situational Supervision

Situational Supervision

ID: MGT-250

Credit Hours: 3

This course is a study of techniques supervisors use to adjust their management styles to different situations and employees.

3
MKT-135 Customer Service Techniques

Customer Service Techniques

ID: MKT-135

Credit Hours: 3

This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales.

3
BUS-275 Business Internship

Business Internship

ID: BUS-275

Credit Hours: 3

This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills.

3
        Total Credit Hours 62
        Estimated Cost
Financial Aid
$11,656.00
Not including fees and equipment

Careers

Sales Representative

Sales Representatives sell products, goods, and services to customers. Sales Representatives are responsible for finding and engaging with new customers through referrals, networking, and cold calling. Sales Representatives maintain relationships with their existing customer base through office visits, meetings, check-up calls, or follow-up emails. Sale Representatives are often in charge of representing a specific industry, client, or geographic area.

Projected Job Growth

+16.9%

Average Annual Salary

$60,384

According to EMSI data as of 2018

Where Can I Work?

  • Insurance Companies
  • Call Centers
  • Staffing Agencies

Careers

Bank Relationship Manager

Much of banking these days at the branch level involves sales and customer relationship management in which employees are selling financial products to customers – the focus of this degree.

Projected Job Growth

+10%

Average Annual Salary

$87,490

According to EMSI data as of 2018

Where Can I Work?

  • National Banking Chains
  • Regional Credit Unions

Careers

Merchandising Manager

Merchandising managers plan programs to generate interest in products or services. Typical duties include planning and erecting commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions. Oversees the implementation of initiatives set forth by corporate decision-makers.

According to EMSI data as of 2018

Where Can I Work?

  • Retail Organizations

What’s next after I complete this program?

Transfer straight to the workforce

The purpose of this degree is to either make a current employee more employable and promotable or qualify a student to work in a sales role. So the vast majority of these graduates will move to the workforce on a full-time basis (versus multiple part-time jobs) or simply continue where they are at a higher pay scale and position within the organization.

However, if they are interested in pursuing a bachelor’s degree after graduation, they should be able to accomplish this goal by staying at their current jobs. The one thing that almost all of these major employers have is tuition reimbursement and programs to help employees pursue higher education goals to make them more promotable in the future. With the “Silver Tsunami” labor shortage coming, we only expect these programs to increase in popularity as employers seek to keep their best employees from leaving.

Transfer to a four-year school to get a bachelor’s degree

A much smaller percentage will be inspired by their success and transfer to a local university to pursue their bachelor’s degree in a business-related degree. Current popular choices for Marketing Degree students are Coker University, CIU, Limestone, Southern Wesleyan, and Columbia College.