Marketing with Certificate in Sales and Retail Management
Overview
A successful career in sales management or climbing the corporate ladder of a Fortune 500 retailing company is attainable with this associate degree program. Whether you're interested in retail management, merchandising, or managing a salesforce someday, MTC students graduate with the skills necessary to progress rapidly in this career field.
This degree program is intended to better qualify students for entry-level manager roles within large retail and sales organizations. Graduates may be able to step into roles as Assistant or Shift Managers, Territory Managers, Sales Managers, Merchandising Managers, and District Managers.
This Marketing degree pathway specializes in Sales and Retail Management. Some coursework may be applied toward a bachelor’s degree by another institution.
This program is accredited by the Accreditation Council for Business Schools and Programs. In accordance with accreditation requirements, this chart details this program's recent enrollment, number of graduates, and graduate placement rates.
How to Enroll
To pursue this degree, you must apply to MTC using our online application.
Questions?
Sample Program Plan and Costs
Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.
Class Delivery Methods
View current courses offered via our online course directory.
| On-Campus | Traditional. Classes meet on campus. |
|---|---|
| Virtual | 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom. |
| Hybrid | Some classes on campus. Some classes online or virtual. |
| Online | 100% online. Due dates for projects and assignments. Self-paced work on your time. |
Full Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (16 Credit Hours) |
COL-101 |
College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success. |
• | • | • | • | 1 |
| ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 | |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | |||
| MAT-120 |
Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required) |
• | • | • | 3 | ||
| Semester 2 (15 Credit Hours) |
ENG-102 |
English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included. |
• | • | • | 3 | |
| MGT-101 |
Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling. |
• | • | • | • | 3 | |
| HIS-101 |
Western Civilization to 1689 Western Civilization to 1689 ID: HIS-101 Credit Hours: 3 This course is a survey of western civilization from ancient times to 1689, including the major political, social, economic, and intellectual factors shaping western cultural tradition. |
• | • | 3 | |||
| BUS-121 |
Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties. |
• | • | • | • | 3 | |
| ACC-101 |
Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values. |
• | • | • | • | 3 | |
| Semester 3 (16 Credit Hours) |
IDS-112 |
Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills. |
• | • | 1 | ||
| ACC-102 |
Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis. |
• | • | • | 3 | ||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| MGT-201 |
Human Resource Management Human Resource Management ID: MGT-201 Credit Hours: 3 This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration. |
• | • | 3 | |||
| MKT-135 |
Customer Service Techniques Customer Service Techniques ID: MKT-135 Credit Hours: 3 This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales. |
• | 3 | ||||
| MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | ||||
| Semester 4 (15 Credit Hours) |
MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | |||
| PSC-201 |
American Government American Government ID: PSC-201 Credit Hours: 3 This course is a study of national governmental institutions with emphasis on the constitution, the functions of executive, legislative and judicial branches, civil liberties and the role of the electorate. The impact of current events on the national government and institutions is emphasized. |
• | • | • | 3 | ||
| MGT-250 |
Situational Supervision Situational Supervision ID: MGT-250 Credit Hours: 3 This course is a study of techniques supervisors use to adjust their management styles to different situations and employees. |
• | • | 3 | |||
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| BUS-275 |
Business Internship Business Internship ID: BUS-275 Credit Hours: 3 This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills. |
• | 3 | ||||
| Total Credit Hours | 62 | ||||||
| Estimated Cost Financial Aid |
$11,656.00 Not including fees and equipment |
||||||
Part Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (7 Credit Hours) |
COL-101 |
College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success. |
• | • | • | • | 1 |
| ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 | |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| Semester 2 (9 Credit Hours) |
ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | ||
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | |||
| MAT-120 |
Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required) |
• | • | • | 3 | ||
| Semester 3 (6 Credit Hours) |
ENG-102 |
English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included. |
• | • | • | 3 | |
| MGT-101 |
Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling. |
• | • | • | • | 3 | |
| Semester 4 (9 Credit Hours) |
HIS-101 |
Western Civilization to 1689 Western Civilization to 1689 ID: HIS-101 Credit Hours: 3 This course is a survey of western civilization from ancient times to 1689, including the major political, social, economic, and intellectual factors shaping western cultural tradition. |
• | • | 3 | ||
| BUS-121 |
Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties. |
• | • | • | • | 3 | |
| ACC-101 |
Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values. |
• | • | • | • | 3 | |
| Semester 5 (7 Credit Hours) |
IDS-112 |
Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills. |
• | • | 1 | ||
| ACC-102 |
Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis. |
• | • | • | 3 | ||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| Semester 6 (9 Credit Hours) |
MGT-201 |
Human Resource Management Human Resource Management ID: MGT-201 Credit Hours: 3 This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration. |
• | • | 3 | ||
| MKT-135 |
Customer Service Techniques Customer Service Techniques ID: MKT-135 Credit Hours: 3 This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales. |
• | 3 | ||||
| MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | ||||
| Semester 7 (6 Credit Hours) |
PSC-201 |
American Government American Government ID: PSC-201 Credit Hours: 3 This course is a study of national governmental institutions with emphasis on the constitution, the functions of executive, legislative and judicial branches, civil liberties and the role of the electorate. The impact of current events on the national government and institutions is emphasized. |
• | • | • | 3 | |
| MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | ||||
| Semester 8 (9 Credit Hours) |
MGT-250 |
Situational Supervision Situational Supervision ID: MGT-250 Credit Hours: 3 This course is a study of techniques supervisors use to adjust their management styles to different situations and employees. |
• | • | 3 | ||
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| BUS-275 |
Business Internship Business Internship ID: BUS-275 Credit Hours: 3 This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills. |
• | 3 | ||||
| Total Credit Hours | 62 | ||||||
| Estimated Cost Financial Aid |
$11,656.00 Not including fees and equipment |
||||||
What’s next after I complete this program?
Transfer straight to the workforce
The purpose of this degree is to either make a current employee more employable and promotable or qualify a student to work in a sales role. So the vast majority of these graduates will move to the workforce on a full-time basis (versus multiple part-time jobs) or simply continue where they are at a higher pay scale and position within the organization.
However, if they are interested in pursuing a bachelor’s degree after graduation, they should be able to accomplish this goal by staying at their current jobs. The one thing that almost all of these major employers have is tuition reimbursement and programs to help employees pursue higher education goals to make them more promotable in the future. With the “Silver Tsunami” labor shortage coming, we only expect these programs to increase in popularity as employers seek to keep their best employees from leaving.
Transfer to a four-year school to get a bachelor’s degree
A much smaller percentage will be inspired by their success and transfer to a local university to pursue their bachelor’s degree in a business-related degree. Current popular choices for Marketing Degree students are Coker University, CIU, Limestone, Southern Wesleyan, and Columbia College.