Digital Marketing
Overview
This certificate is a great solution to the fast-growing and exciting world of opportunities within the digital world. Students will gain knowledge and skills in how to strategically use electronic marketing tools such as social media, mobile devices, email campaigns, QR codes, and websites to grow the presence and sales of businesses—both large and small. Use this certificate as a way to update marketing skills or as a creative addition to a more traditional business degree.
This can be taken as a stand-alone certificate or as part of the Marketing Associate Degree program.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
How to Enroll
To pursue this degree, you must apply to MTC using our online application.
Questions?
Sample Program Plan and Costs
Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.
Class Delivery Methods
View current courses offered via our online course directory.
| On-Campus | Traditional. Classes meet on campus. |
|---|---|
| Virtual | 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom. |
| Hybrid | Some classes on campus. Some classes online or virtual. |
| Online | 100% online. Due dates for projects and assignments. Self-paced work on your time. |
Full Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (15 Credit Hours) |
ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | |||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| Semester 2 (15 Credit Hours) |
MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | |||
| MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | |||
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| BUS-180 |
Social Media in Business Social Media in Business ID: BUS-180 Credit Hours: 3 This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies. |
• | 3 | ||||
| ENG-263 |
Writing for Social Media Writing for Social Media ID: ENG-263 Credit Hours: 3 This course emphasizes the rhetorical strategies needed to employ social media for professional purposes. |
• | 3 | ||||
| Total Credit Hours | 30 | ||||||
| Estimated Cost Financial Aid |
$5,640.00 Not including fees and equipment |
||||||
Part Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (6 Credit Hours) |
ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| Semester 2 (9 Credit Hours) |
CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | ||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| Semester 3 (6 Credit Hours) |
MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | |||
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| Semester 4 (9 Credit Hours) |
MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | ||
| BUS-180 |
Social Media in Business Social Media in Business ID: BUS-180 Credit Hours: 3 This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies. |
• | 3 | ||||
| ENG-263 |
Writing for Social Media Writing for Social Media ID: ENG-263 Credit Hours: 3 This course emphasizes the rhetorical strategies needed to employ social media for professional purposes. |
• | 3 | ||||
| Total Credit Hours | 30 | ||||||
| Estimated Cost Financial Aid |
$5,640.00 Not including fees and equipment |
||||||
What’s next after I complete this program?
Accelerate Your Career
These students will already be employed and will be seeking this credential to qualify them for higher-level positions with more responsibility.
Further Your Education
The certificate is embedded in the Marketing Degree, and represents almost half of its required credits. Once students complete this certificate, they are encouraged to finish the degree.