Digital Marketing

Overview

The Digital Marketing Certificate prepares graduates for the fast-paced world of digital marketing. Graduates will be able to develop effective marketing strategies, enhance website rankings, create engaging content, design eye-catching visuals, and analyze data to drive informed decisions. With these skills, students will be well-equipped to excel in various digital marketing roles and adapt to the dynamic landscape of the industry. This certificate is a way to update marketing skills or as a creative addition to a more traditional business degree.

This can be taken as a stand-alone certificate or part of an Associate’s Degree Program. Catalog prerequisites are required before taking upper-level courses.

Program Type

Academic Certificate

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

Apply Now

Questions?

Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, ARV, BAF, BUS, CPT, MGT, and MKT.

On-Campus Traditional. Classes meet on campus.
Virtual 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid Some classes on campus. Some classes online or virtual.
Online 100% online. Due dates for projects and assignments. Self-paced work on your time.
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(15 Credit Hours)
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
Semester 2
(15 Credit Hours)
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
  Total Credit Hours 30
  Estimated Cost
Financial Aid
$6,000.00
Not including fees and equipment
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(6 Credit Hours)
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
Semester 2
(9 Credit Hours)
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
Semester 3
(6 Credit Hours)
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
Semester 4
(9 Credit Hours)
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
  Total Credit Hours 30
  Estimated Cost
Financial Aid
$6,000.00
Not including fees and equipment

Careers

Digital Marketing Coordinator

Digital Marketing Coordinators are tasked with integrating digital marketing assets, creating online content, commissioning copywriters and graphics professionals, driving brand awareness, and coordinating digital marketing campaigns.

Projected Job Growth

+22.6%

Average Annual Salary

$49,839
According to EMSI data as of 2022

Where Can I Work?

  • Tech Startups
  • IT Firms
  • Advertising Agencies
  • Marketing Firms

What’s next after I complete this program?

Enter the Workforce

This degree has a general marketing focus which will give students basic marketing skills that can be applied in nearly any industry

Further Your Education

Students may choose to pursue credentials from the American Marketing Association or transfer to a local university to pursue a bachelor’s degree in a business-related degree.

Want more information?

Academic programs count as academic credit for a certificate, diploma or degree and may transfer toward future academic endeavors at four-year colleges and universities.
Training programs can be completed in a matter of weeks or months, are focused on career training, and provide credentials and certificates needed in the specific fields of study. Coursework does not transfer.
Not sure: Check out these resources to explore what fits your goals.

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