Overview

This certificate is a great solution to the fast-growing and exciting world of opportunities within the digital world. Students will gain knowledge and skills in how to strategically use electronic marketing tools such as social media, mobile devices, email campaigns, QR codes, and websites to grow the presence and sales of businesses—both large and small. Use this certificate as a way to update marketing skills or as a creative addition to a more traditional business degree.

This can be taken as a stand-alone certificate or as part of the Marketing Associate Degree program.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

Apply Now

Application Process
Financial Aid & Scholarships

Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

Semester Course ID Course Title Classroom Online Hybrid Credits
Semester 1
(15 Credit Hours)
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
Semester 2
(15 Credit Hours)
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, specialemphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
      Total Credit Hours 30
      Estimated Cost
Financial Aid
$5,640.00
Not including fees and equipment
Semester Course ID Course Title Classroom Online Hybrid Credits
Semester 1
(6 Credit Hours)
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
Semester 2
(9 Credit Hours)
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
Semester 3
(6 Credit Hours)
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, specialemphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
Semester 4
(9 Credit Hours)
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
      Total Credit Hours 30
      Estimated Cost
Financial Aid
$5,640.00
Not including fees and equipment

Careers

Digital Marketing Coordinator

Digital Marketing Coordinators are tasked with integrating digital marketing assets, creating online content, commissioning copywriters and graphics professionals, driving brand awareness, and coordinating digital marketing campaigns.

Projected Job Growth

+22.1%

Average Annual Salary

$55,371

According to EMSI data as of 2018

Where Can I Work?

  • Tech Startups
  • IT Firms
  • Advertising Agencies
  • Marketing Firms

What’s next after I complete this program?

Accelerate Your Career

These students will already be employed and will be seeking this credential to qualify them for higher-level positions with more responsibility.

Further Your Education

The certificate is embedded in the Marketing Degree, and represents almost half of its required credits. Once students complete this certificate, they are encouraged  to finish the degree.