Sales and Retail Management

Overview

Gain the theoretical and practical knowledge necessary for progressing in today’s sales and retail industries. This program focuses on the development of interpersonal, managerial, critical thinking, human resources, and customer service skills.

Containing 24 credit hours of coursework, this academic certificate is devoted to the theoretical and practical knowledge necessary for progressing in today’s sales and retail industries. Developed with the input of local sales professionals and managers employed by national retailers, the Sales and Retail Management Certificate is intended to better qualify students for entry-level manager roles within large retail and sales organizations, since the certificate can function as a stand-alone program or a focus area within the Management degree.

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

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Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

Class Delivery Methods

View current courses offered via our online course directory.

On-Campus	Traditional. Classes meet on campus.
Virtual	100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid	Some classes on campus. Some classes online or virtual.
Online	100% online. Due dates for projects and assignments. Self-paced work on your time.

Full Time Schedule
Part Time Schedule

Full Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (12 Credit Hours)	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•		•	3
	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•	•		3
	MKT-135	Customer Service Techniques Customer Service Techniques ID: MKT-135 Credit Hours: 3 This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales.			•		3
	MGT-101	Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.	•	•	•	•	3
Semester 2 (12 Credit Hours)	MKT-110	Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.		•			3
	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
	MGT-250	Situational Supervision Situational Supervision ID: MGT-250 Credit Hours: 3 This course is a study of techniques supervisors use to adjust their management styles to different situations and employees.	•	•			3
	MGT-201	Human Resource Management Human Resource Management ID: MGT-201 Credit Hours: 3 This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.		•		•	3
				Total Credit Hours		24
				Estimated Cost Financial Aid		$4,512.00 Not including fees and equipment

Part Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (6 Credit Hours)	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•		•	3
Semester 1 (6 Credit Hours)	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•	•		3
Semester 2 (6 Credit Hours)	MKT-135	Customer Service Techniques Customer Service Techniques ID: MKT-135 Credit Hours: 3 This course is a study of the techniques and skills required for providing customer service excellence, including illustrations to turn customer relations into high standards of customer service, satisfaction, and repeat sales.			•		3
Semester 2 (6 Credit Hours)	MGT-101	Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.	•	•	•	•	3
Semester 3 (6 Credit Hours)	MKT-110	Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.		•			3
Semester 3 (6 Credit Hours)	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
Semester 4 (6 Credit Hours)	MGT-250	Situational Supervision Situational Supervision ID: MGT-250 Credit Hours: 3 This course is a study of techniques supervisors use to adjust their management styles to different situations and employees.	•	•			3
Semester 4 (6 Credit Hours)	MGT-201	Human Resource Management Human Resource Management ID: MGT-201 Credit Hours: 3 This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.		•		•	3
				Total Credit Hours		24
				Estimated Cost Financial Aid		$4,512.00 Not including fees and equipment

Careers

Sales Representative

Sales Representatives sell products, goods, and services to customers. Sales Representatives are responsible for finding and engaging with new customers through referrals, networking, and cold calling. Sales Representatives maintain relationships with their existing customer base through office visits, meetings, check-up calls, or follow-up emails. Sale Representatives are often in charge of representing a specific industry, client, or geographic area.

Projected Job Growth

+8.5%

Average Annual Salary

$60,900

According to EMSI data as of 2022

Where Can I Work?

Retail Organizations
Insurance Companies

Careers

Retail Assistant Manager

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing budgeting, accounting, and personnel work, in addition to supervisory duties.

Projected Job Growth

+17.6%

Average Annual Salary

$73,695

According to EMSI data as of 2022

Where Can I Work?

Retail Organizations
Insurance Companies

What’s next after I complete this program?

Grow Your Career Opportunities

These students will already be employed and will be seeking this credential to qualify them for higher-level positions with more responsibility.

Further Your Education with the Management or Marketing Degree

The certificate is embedded in both the Management and Marketing Degrees, and represents almost half of the required credits for these degrees. Once students complete this certificate, they are encouraged to finish one of these degrees, or choose to double major in both degrees.

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Academic programs count as academic credit for a certificate, diploma or degree and may transfer toward future academic endeavors at four-year colleges and universities.
Training programs can be completed in a matter of weeks or months, are focused on career training, and provide credentials and certificates needed in the specific fields of study. Coursework does not transfer.
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