Overview
A career in sales, advertising, and marketing research is attainable with this associate degree program from MTC. Whether you’re interested in retail management, merchandising, advertising, or sales, you’ll develop the skills necessary for success. Depending on the certificate you choose, you can customize your marketing talents to your career goals.
Like marketing but don't know which area is right for you yet? Then this program through the Marketing degree would be best for you. As the broadest of MTC's marketing programs, the IMC program enables students to gain knowledge and real-world skills in the classical areas of marketing such as sales, advertising, retail, research, and marketing campaigns. Graduates can enter the workforce ready for a variety of marketing roles such as Territory Managers, Marketing Specialists, Marketing Research Analysts, and Assistant Marketing Managers within small businesses.
This program is specialized in Integrated Marketing Communications. Some coursework may be applied toward a bachelor's degree at another institution.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). In accordance with accreditation requirements, this chart details this program's recent enrollment, number of graduates, and graduate placement rates.
How to Enroll
To pursue this degree, you must apply to MTC using our online application.
Questions?
Sample Program Plan and Costs
Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.
Class Delivery Methods
View current courses offered via our online course directory.
| On-Campus | Traditional. Classes meet on campus. |
|---|---|
| Virtual | 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom. |
| Hybrid | Some classes on campus. Some classes online or virtual. |
| Online | 100% online. Due dates for projects and assignments. Self-paced work on your time. |
Full Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (16 Credit Hours) |
COL-101 |
College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success. |
• | • | • | • | 1 |
| ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | 3 | ||
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| MAT-120 |
Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required) |
• | • | • | 3 | ||
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | • | • | 3 | |
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| Semester 2 (15 Credit Hours) |
ENG-102 |
English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included. |
• | • | • | 3 | |
| MGT-101 |
Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling. |
• | • | • | • | 3 | |
| MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | ||||
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| ECO-211 |
Microeconomics Microeconomics ID: ECO-211 Credit Hours: 3 This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade. |
• | • | • | 3 | ||
| Semester 3 (16 Credit Hours) |
IDS-112 |
Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills. |
• | • | 1 | ||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | ||||
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | |||
| ACC-101 |
Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values. |
• | • | • | 3 | ||
| Semester 4 (15 Credit Hours) |
MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | |||
| BUS-275 |
Business Internship Business Internship ID: BUS-275 Credit Hours: 3 This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills. |
• | 3 | ||||
| PHI-115 |
Contemporary Moral Issues Contemporary Moral Issues ID: PHI-115 Credit Hours: 3 This course examines moral issues in contemporary society, including basic principles and applications of ethics. |
• | • | • | • | 3 | |
| BUS-121 |
Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties. |
• | • | • | • | 3 | |
| ACC-102 |
Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis. |
• | • | • | 3 | ||
| Total Credit Hours | 62 | ||||||
| Estimated Cost Financial Aid |
$11,656.00 Not including fees and equipment |
||||||
Part Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (7 Credit Hours) |
COL-101 |
College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success. |
• | • | • | • | 1 |
| ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | 3 | ||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| Semester 2 (9 Credit Hours) |
MAT-120 |
Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required) |
• | • | • | 3 | |
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | • | • | 3 | |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| Semester 3 (6 Credit Hours) |
ENG-102 |
English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included. |
• | • | • | 3 | |
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| Semester 4 (9 Credit Hours) |
MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | |||
| ECO-211 |
Microeconomics Microeconomics ID: ECO-211 Credit Hours: 3 This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade. |
• | • | • | 3 | ||
| MGT-101 |
Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling. |
• | • | • | • | 3 | |
| Semester 5 (7 Credit Hours) |
IDS-112 |
Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills. |
• | • | 1 | ||
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| Semester 6 (9 Credit Hours) |
MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | |||
| MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | |||
| ACC-101 |
Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values. |
• | • | • | 3 | ||
| Semester 7 (6 Credit Hours) |
MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | |||
| ACC-102 |
Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis. |
• | • | • | 3 | ||
| Semester 8 (9 Credit Hours) |
BUS-275 |
Business Internship Business Internship ID: BUS-275 Credit Hours: 3 This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills. |
• | 3 | |||
| PHI-115 |
Contemporary Moral Issues Contemporary Moral Issues ID: PHI-115 Credit Hours: 3 This course examines moral issues in contemporary society, including basic principles and applications of ethics. |
• | • | • | • | 3 | |
| BUS-121 |
Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties. |
• | • | • | • | 3 | |
| Total Credit Hours | 62 | ||||||
| Estimated Cost Financial Aid |
$11,656.00 Not including fees and equipment |
||||||