Integrated Marketing Communications

Overview

Like marketing but don't know which area is for you yet? Then choose the IMC Certificate – the broadest of MTC's marketing programs.

Students will gain knowledge and real-world skills in the classical areas of marketing such as sales, advertising, retail, research, and creating marketing campaigns. Graduates can enter the workforce ready for a variety of marketing roles such as Territory Managers, Marketing Specialists, Marketing Research Analysts, and Assistant Marketing Managers within small businesses.

This can be taken as a stand-alone certificate or as part of the Marketing Associate Degree program.

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

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Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

Class Delivery Methods

View current courses offered via our online course directory.

On-Campus	Traditional. Classes meet on campus.
Virtual	100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid	Some classes on campus. Some classes online or virtual.
Online	100% online. Due dates for projects and assignments. Self-paced work on your time.

Full Time Schedule
Part Time Schedule

Full Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (12 Credit Hours)	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•	•	•	3
	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•	•		3
	ARV-121	Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.	•		•		3
	CPT-170	Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.	•	•	•	•	3
Semester 2 (12 Credit Hours)	BUS-130	Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.	•	•	•	•	3
	MKT-268	Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.			•		3
	MKT-111	Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.			•		3
	MKT-140	E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.		•			3
Semester 3 (9 Credit Hours)	MKT-110	Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.		•			3
	MKT-240	Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.	•	•			3
	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
				Total Credit Hours		33
				Estimated Cost Financial Aid		$6,204.00 Not including fees and equipment

Part Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (9 Credit Hours)	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•	•	•	3
	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•	•		3
	ARV-121	Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.	•		•		3
Semester 2 (9 Credit Hours)	CPT-170	Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.	•	•	•	•	3
	BUS-130	Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.	•	•	•	•	3
	MKT-111	Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.			•		3
Semester 3 (6 Credit Hours)	MKT-140	E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.		•			3
Semester 3 (6 Credit Hours)	MKT-110	Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.		•			3
Semester 4 (9 Credit Hours)	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
	MKT-240	Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.	•	•			3
	MKT-268	Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.			•		3
				Total Credit Hours		33
				Estimated Cost Financial Aid		$6,204.00 Not including fees and equipment

Careers

Marketing Coordinator

The goal of marketing is to raise awareness to drive exposure and sales for a company. The goal of the marketing coordinator is to develop and execute plans and strategies to accomplish that. A marketing coordinator stays informed about the industry, trends, and the competitive landscape while helping strategize and implement marketing, branding, and advertising plans. Day to day, he or she may draft reports, create or coordinate content, track results, build relationships with sales teams, and otherwise support all marketing strategies.

Projected Job Growth

+22.6%

Average Annual Salary

$49,839

According to EMSI data as of 2022

Where Can I Work?

Retail Organizations
Advertising Agencies
Marketing Firms
Public Relations Firm

What’s next after I complete this program?

Accelerate Your Career with Additional Credentials

These students will already be employed and will be seeking this credential to qualify them for higher-level positions with more responsibility.

Further Your Education

The certificate is embedded in the Marketing Degree, and represents almost half of its required credits. Once students complete this certificate, they are encouraged to finish the degree.

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What's the Difference?

Academic programs count as academic credit for a certificate, diploma or degree and may transfer toward future academic endeavors at four-year colleges and universities.
Training programs can be completed in a matter of weeks or months, are focused on career training, and provide credentials and certificates needed in the specific fields of study. Coursework does not transfer.
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