This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.
ID:MKT-140
This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.
ID:MKT-120
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.
ID:MKT-111
This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.
ID:MKT-110
This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.
ID:MKT-101
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
ID:MKT-101
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
ID:MKT-101
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
ID:MGT-250
This course is a study of techniques supervisors use to adjust their management styles to different situations and employees.
ID:MGT-201
This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.