Marketing with Certificate in Digital Marketing

Associate Degree

Overview

As companies seek to better communicate with consumers, the field of marketing has become a dominant, high-growth factor in the American economy. In these programs, you'll develop knowledge and skills in sales, advertising, public relations, digital media, and marketing research, and you'll be able to apply them and shape the Midlands consumer experiences of tomorrow.

The Digital Marketing program through the Marketing degree will enable students to be a part of the fast-growing and exciting digital world. Students will learn how to strategically use electronic marketing tools such as social media, mobile devices, email campaigns, QR codes, and websites to grow the sales and marketing presence businesses – both large and small. Graduates can be qualified for jobs such as Digital Marketing Specialists, Online Marketing Assistants, Content Marketing Developers, and Social media Specialists. 

Some coursework may be applied toward a bachelor's degree by another institution. This program specializes in Digital Marketing. 

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

Apply Now

Application Process
Financial Aid & Scholarships

Print Plan

Sample Program Plan and Costs

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

On-Campus Traditional. Classes meet on campus.
Virtual 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid Some classes on campus. Some classes online or virtual.
Online 100% online. Due dates for projects and assignments. Self-paced work on your time.
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(16 Credit Hours)
COL-101 College Orientation

College Orientation

ID: COL-101

Credit Hours: 1

This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.

1
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
MAT-120 Probability and Statistics

Probability and Statistics

ID: MAT-120

Credit Hours: 3

This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)

3
Semester 2
(15 Credit Hours)
ENG-102 English Comp II

English Comp II

ID: ENG-102

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.

3
MGT-101 Principles of Management

Principles of Management

ID: MGT-101

Credit Hours: 3

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

3
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, specialemphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
MKT-111 Media Relations

Media Relations

ID: MKT-111

Credit Hours: 3

This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.

3
ECO-211 Microeconomics

Microeconomics

ID: ECO-211

Credit Hours: 3

This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.

3
Semester 3
(16 Credit Hours)
IDS-112 Employability Skills for Careers

Employability Skills for Careers

ID: IDS-112

Credit Hours: 1

This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.

1
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
ACC-101 Accounting Principles I

Accounting Principles I

ID: ACC-101

Credit Hours: 3

This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.

3
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
Semester 4
(15 Credit Hours)
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
ACC-102 Accounting Principles II

Accounting Principles II

ID: ACC-102

Credit Hours: 3

This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.

3
BUS-275 Business Internship

Business Internship

ID: BUS-275

Credit Hours: 3

This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills.

3
PHI-115 Contemporary Moral Issues

Contemporary Moral Issues

ID: PHI-115

Credit Hours: 3

This course examines moral issues in contemporary society, including basic principles and applications of ethics.

3
BUS-121 Business Law I

Business Law I

ID: BUS-121

Credit Hours: 3

This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.

3
  Total Credit Hours 62
  Estimated Cost
Financial Aid
$11,036.00
Not including fees and equipment
Semester Course ID Course Title Classroom Online Hybrid Virtual Credits
Semester 1
(7 Credit Hours)
COL-101 College Orientation

College Orientation

ID: COL-101

Credit Hours: 1

This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.

1
ENG-101 English Comp I

English Comp I

ID: ENG-101

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

3
ARV-121 Design

Design

ID: ARV-121

Credit Hours: 3

This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.

3
Semester 2
(9 Credit Hours)
CPT-170 Microcomputer Applications

Microcomputer Applications

ID: CPT-170

Credit Hours: 3

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.

3
MAT-120 Probability and Statistics

Probability and Statistics

ID: MAT-120

Credit Hours: 3

This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)

3
MKT-101 Marketing

Marketing

ID: MKT-101

Credit Hours: 3

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

3
Semester 3
(6 Credit Hours)
ENG-102 English Comp II

English Comp II

ID: ENG-102

Credit Hours: 3

This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.

3
MKT-111 Media Relations

Media Relations

ID: MKT-111

Credit Hours: 3

This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills.

3
Semester 4
(9 Credit Hours)
MKT-140 E-Marketing

E-Marketing

ID: MKT-140

Credit Hours: 3

This course is a study of electronic marketing. In addition to traditional marketing topics, specialemphasis will be placed on internet marketing fundamentals, strategies, and trends.

3
ECO-211 Microeconomics

Microeconomics

ID: ECO-211

Credit Hours: 3

This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.

3
MGT-101 Principles of Management

Principles of Management

ID: MGT-101

Credit Hours: 3

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

3
Semester 5
(7 Credit Hours)
IDS-112 Employability Skills for Careers

Employability Skills for Careers

ID: IDS-112

Credit Hours: 1

This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.

1
BUS-130 Business Communications

Business Communications

ID: BUS-130

Credit Hours: 3

This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.

3
MKT-268 Marketing Research

Marketing Research

ID: MKT-268

Credit Hours: 3

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

3
Semester 6
(9 Credit Hours)
ENG-263 Writing for Social Media

Writing for Social Media

ID: ENG-263

Credit Hours: 3

This course emphasizes the rhetorical strategies needed to employ social media for professional purposes.

3
ACC-101 Accounting Principles I

Accounting Principles I

ID: ACC-101

Credit Hours: 3

This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.

3
MKT-240 Advertising

Advertising

ID: MKT-240

Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

3
Semester 7
(6 Credit Hours)
ACC-102 Accounting Principles II

Accounting Principles II

ID: ACC-102

Credit Hours: 3

This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.

3
BUS-180 Social Media in Business

Social Media in Business

ID: BUS-180

Credit Hours: 3

This course is a study of social media use in business. Students explore different social media outlets and interact with a variety of social media platforms that support business strategies.

3
Semester 8
(9 Credit Hours)
BUS-275 Business Internship

Business Internship

ID: BUS-275

Credit Hours: 3

This course includes practical experiences in an approved business setting in conjunction with regular class meetings. The class sessions will be devoted to discussing topics that will enhance the student's employability skills.

3
PHI-115 Contemporary Moral Issues

Contemporary Moral Issues

ID: PHI-115

Credit Hours: 3

This course examines moral issues in contemporary society, including basic principles and applications of ethics.

3
BUS-121 Business Law I

Business Law I

ID: BUS-121

Credit Hours: 3

This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.

3
  Total Credit Hours 62
  Estimated Cost
Financial Aid
$11,036.00
Not including fees and equipment

Careers

Digital Marketing Coordinator

Digital Marketing Coordinators are tasked with integrating digital marketing assets, creating online content, commissioning copywriters and graphics professionals, driving brand awareness, and coordinating digital marketing campaigns.

Projected Job Growth

+22.1%

Average Annual Salary

$55,371
According to EMSI data as of 2018

Where Can I Work?

  • News Agencies
  • Advertising Agencies
  • Public Relations Firm
  • Marketing Firms

Careers

Digital Content Assistant

Writing for the internet and other digital media such as mobile phones and websites is very different from the traditional composition in tone, phrasing, and length. This very specific skill is highly sought after at creative firms with employees who know how to write and/or edit others’ writing for the online world.

Projected Job Growth

+14.3%

Average Annual Salary

$34,587
According to EMSI data as of 2018

Where Can I Work?

  • News Agencies
  • Advertising Agencies
  • Marketing Firms
  • Public Relations Firm

Careers

Public Relations Assistant

So much of today’s PR is conducted online as companies, universities, non-profits, government agencies, and politicians are expected to tweet, post, and record their positioning with an online audience in addition to the traditional efforts such as press releases. This position is responsible for coordinating all those platforms with the same tone and diligence to represent their clients effectively.

Projected Job Growth

+9.4%

Average Annual Salary

$52,242
According to EMSI data as of 2018

Where Can I Work?

  • News Agencies
  • Public Relations Firm
  • Advertising Agencies
  • Marketing Firms
  • Political Strategy Firms

What’s next after I complete this program?

Enter the Workforce

The purpose of this degree is to either make a current employee more promotable or qualify a student to work in a new digital marketing career. Graduates will have the opportunity to move to the workforce on a full-time or simply continue where they are with additional opportunities.

Further Your Education

Transfer to a local university to pursue a bachelor’s degree in a business-related degree.