Marketing

Associate Degree

About the Program

Marketing is concerned with the distribution of goods and services from the producer to the consumer. The field of marketing has emerged as a dominant factor in the economy of the country.

Marketing graduates develop skills in sales, advertising, marketing research and techniques for acquiring marketing information. Graduates may be eligible for positions in product planning, merchandising, advertising, sales, sales promotion and marketing.

This program is accredited by the Accreditation Council for Business Schools and Programs. To comply with the reporting requirements of the Council for Higher Education Accreditation (CHEA) and the ACBSP, academic assessment information and key performance indicators specific to the MTC Business Programs can be found in the attached tables.

Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.

Learning experiences for students in the Marketing program are provided in classrooms on the Airport and Beltline campuses as well as online.

Courses

General Education Course Requirements Show

IDClass TitleCH
ECO-210 Macroeconomics 3
ENG-101 English Comp I 3
ENG-102 English Comp II 3
MAT-102 Intermediate Algebra 3
  Approved Humanities Course 3
 Credit Hours15

Major Course Requirements Show

Additional Course Requirements Show

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