Integrated Marketing Communications
Overview
Like marketing but don't know which area is for you yet? Then choose the IMC Certificate – the broadest of MTC's marketing programs.
Students will gain knowledge and real-world skills in the classical areas of marketing such as sales, advertising, retail, research, and creating marketing campaigns. Graduates can enter the workforce ready for a variety of marketing roles such as Territory Managers, Marketing Specialists, Marketing Research Analysts, and Assistant Marketing Managers within small businesses.
This can be taken as a stand-alone certificate or as part of the Marketing Associate Degree program.
How to Enroll
To pursue this degree, you must apply to MTC using our online application.
Questions?
Sample Program Plan and Costs
Students must earn a grade of “C” or better in all of the courses offered within the Business and Public Service Department for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, MGT, and MKT.
Class Delivery Methods
View current courses offered via our online course directory.
| On-Campus | Traditional. Classes meet on campus. |
|---|---|
| Virtual | 100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom. |
| Hybrid | Some classes on campus. Some classes online or virtual. |
| Online | 100% online. Due dates for projects and assignments. Self-paced work on your time. |
Full Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (12 Credit Hours) |
ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | |||
| Semester 2 (12 Credit Hours) |
BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 |
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | ||||
| Semester 3 (9 Credit Hours) |
MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | |||
| MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | |||
| MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | ||||
| Total Credit Hours | 33 | ||||||
| Estimated Cost Financial Aid |
$6,204.00 Not including fees and equipment |
||||||
Part Time Schedule
| Semester | Course ID | Course Title | Classroom | Online | Hybrid | Virtual | Credits |
|---|---|---|---|---|---|---|---|
| Semester 1 (9 Credit Hours) |
ENG-101 |
English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented. |
• | • | • | • | 3 |
| MKT-101 |
Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution. |
• | • | • | 3 | ||
| ARV-121 |
Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design. |
• | • | 3 | |||
| Semester 2 (9 Credit Hours) |
CPT-170 |
Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. |
• | • | 3 | ||
| BUS-130 |
Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation. |
• | • | • | • | 3 | |
| MKT-111 |
Media Relations Media Relations ID: MKT-111 Credit Hours: 3 This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies, and media interviewing skills. |
• | 3 | ||||
| Semester 3 (6 Credit Hours) |
MKT-140 |
E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. |
• | 3 | |||
| MKT-110 |
Retailing Retailing ID: MKT-110 Credit Hours: 3 This course is a study of the importance of retailing in american business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. |
• | 3 | ||||
| Semester 4 (9 Credit Hours) |
MKT-120 |
Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills. |
• | 3 | |||
| MKT-240 |
Advertising Advertising ID: MKT-240 Credit Hours: 3 This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising. |
• | • | 3 | |||
| MKT-268 |
Marketing Research Marketing Research ID: MKT-268 Credit Hours: 3 This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies. |
• | 3 | ||||
| Total Credit Hours | 33 | ||||||
| Estimated Cost Financial Aid |
$6,204.00 Not including fees and equipment |
||||||
What’s next after I complete this program?
Accelerate Your Career with Additional Credentials
These students will already be employed and will be seeking this credential to qualify them for higher-level positions with more responsibility.
Further Your Education
The certificate is embedded in the Marketing Degree, and represents almost half of its required credits. Once students complete this certificate, they are encouraged to finish the degree.