Marketing Specialist

Business and Public Service Careers

About the Career

Marketing is an essential component of virtually every company’s success. In today’s rapidly changing business environment, marketing professionals embrace new technologies and strategies to win new customers, increase customer loyalty and tap new markets for their brands. Marketing begins with identifying opportunities for new products and services, and continues through the processes (product development, branding, packaging, distribution planning, promotion and pricing) that lead to the ultimate purchase. Any of these areas might provide a career in itself or be combined with others. Marketing specialists generally perform a variety of tasks; activities can include research, advertising, direct mail, production of collaterals, customer events and trade shows, among others. The outlook for careers in marketing remains strong because of the universal need for businesses to attract and retain customers.

Academic Programs


Marketing students develop skills in sales, advertising, and marketing research.

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Training Programs

Event Planner

Train with Midlands Technical College in a specialty certificate program that will give you what it takes to become a successful wedding consultant - in your own business enterprise as an independent contractor or as the expert in a specialty store or service.

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Project Manager

This certificate is designed to provide a solid foundation in the most important principles and practices related to project management through a combination of classroom lectures, group discussion, and hands-on exercises.

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Projected Job Growth


* Source: EMSI Career Coach

Average Annual Salary


* Source: EMSI Career Coach


Academic students are taking courses for credit toward a degree, certificate, or diploma. They can earn a degree, certificate, or diploma at MTC or transfer to another school to complete their studies. Academic students must apply to and enroll at the college.

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Training students—sometimes called "Continuing Education" students—can take individual courses or earn certificates and certifications. They don't have to apply to the college; they can register directly for classes. Training courses don't earn college credit or transfer to other institutions.

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