One word translation:  Credibility

A speaker with high ethos has “good character, good sense and good will” (Aristotle, The Rhetoric)

Based on Audience Perception

Constantly Changing  (Initial, Derived, Terminal)

Affected by Association (Quote people your audience likes and respects)

TRAITS OF ETHOS:

Attractiveness  (External/Physical and Internal/Attitude, Personality)

Sincerity or Trustworthiness (Good Eye Contact, Picking topics you care about)

Similarity (Can Audience Relate to You and Your Topic?)

Competence (The Ability to Do a Job Well—includes Research, Organization & Practice)

Confidence (The Appearance of Self Assurance—including Good Posture, Use of Proxemics, Eye Contact and Strong Vocal Delivery)

Greeks were motivated to study Public Speaking because:

·       Citizens had a voice in making laws

·       Citizens needed to defend themselves in court