The world has radically changed in the past decade. Consumers are now empowered to choose the information they consume and block out interruptive messages. As a result, companies have been forced to adapt their traditional marketing processes to reflect the way consumers are actually moving through the sales process. They are doing this by using inbound marketing.
This course is taught by Keely Saye, an accomplished inbound marketing specialist with over 10 years of experience leading strategy and tactics for B2B and B2C companies to drive website traffic, convert leads, and nurture those leads into sales. She has been a partner and sole proprietor in the growth of two marketing agencies and built a digital marketing department from scratch for one of the most well renowned creative agencies in the South.
Digital Marketing Strategy
This course will focus on the key components of planning and creating an effective inbound marketing strategy. The curriculum and certification exam cover the fundamentals of the inbound marketing methodology that attracts website visitors, converts and nurtures leads into sales, and closes and delights customers turning them into brand ambassadors on and offline.
- Total Hours: 3.00
- CEUs: 0.30