Business, Information Systems Technology 
and Public Services  

Marketing

Midlands Technical College's Business Department provides an innovative, up-to-date learning environment that enables individuals to achieve their personal, professional and educational goals for the purpose of contributing to the economic growth of the community.

Marketing is concerned with the distribution of goods and services from the producer to the consumer. The field of marketing has emerged as a dominant factor in the economy of the country.

Marketing graduates develop skills in sales, advertising, marketing research and techniques for acquiring marketing information. Graduates may be eligible for positions in product planning and merchandising, advertising, sales and sales promotion, and marketing.

This program is accredited by the Association of Collegiate Business Schools and Programs.

Students must earn a grade of "C" or better in all of the courses offered within the Business and Information Systems Technology departments for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, CPT, CRP, IST, LEG, MGT, MKT and OST.

Major: Marketing (60 credit hours)
Degree: Associate in Business
A.	GENERAL EDUCATION COURSE REQUIREMENTS (15 CREDIT HOURS)
			Credit Hours
	ECO 210	Macroeconomics	3.0
	ENG 101	English Composition I	3.0
	ENG 102	English Composition II	3.0
	MAT 155	Contemporary Mathematics	3.0
		Approved Humanities Course	3.0
		Subtotal	15.0
B.	MAJOR COURSE REQUIREMENTS (15 CREDIT HOURS)
			Credit Hours
	ACC 111	Accounting Concepts	3.0
	BUS 121	Business Law I	3.0
	CPT 170	Microcomputer Applications*	3.0
	MGT 101	Principles of Management	3.0
	MKT 101	Marketing	3.0
		Subtotal	15.0
C.	ADDITIONAL COURSE REQUIREMENTS (30 CREDIT HOURS)
			Credit Hours
	ACC 112	Organizational Accounting	3.0
	BAF 201	Principles of Finance	3.0
	BUS 130	Business Communications*	3.0
	BUS 240	Business Statistics	3.0
	MKT 110	Retailing	3.0
	MKT 120	Sales Principles	3.0
	MKT 240	Advertising	3.0
	MKT 260	Marketing Management	3.0
	MKT 270	Internet Research and Marketing	3.0
		General Elective	3.0
		Subtotal	30.0
		Total Credit Hours:	60.0