Marketing

Marketing is concerned with the distribution of goods and services from the producer to the consumer. The field of marketing has emerged as a dominant factor in the economy of the country.

Marketing graduates develop skills in sales, advertising, marketing research and techniques for acquiring marketing information. Graduates may be eligible for positions in product planning and merchandising, advertising, sales and sales promotion, and marketing.

This program is accredited by the Association of Collegiate Business Schools and Programs.

Students must earn a grade of "C" or better in all of the courses offered within the Business and Information Systems Technology departments for the grade to be counted toward graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, CPT, CRP, IST, LEG, MGT, MKT and OST.

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A.	GENERAL EDUCATION COURSE REQUIREMENTS (15 CREDIT HOURS)
			Credit Hours
	ECO 210	Macroeconomics	3.0
	ENG 101	English Composition I	3.0
	ENG 102	English Composition II	3.0
	MAT 155	Contemporary Mathematics	3.0
		Approved Humanities Course	3.0
		Subtotal	15.0
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Major courses meeting other college general education core requirements are starred (*) below.
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B.	MAJOR COURSE REQUIREMENTS (15 CREDIT HOURS)
			Credit Hours
	ACC 101	Accounting Principles I	3.0
	BUS 121	Business Law I	3.0
	CPT 101	Introduction to Computers*	3.0
	MGT 101	Principles of Management	3.0
	MKT 101	Marketing	3.0
		Subtotal	15.0
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C.	ADDITIONAL COURSE REQUIREMENTS (30 CREDIT HOURS)
			Credit Hours
	ACC 102	Accounting Principles II	3.0
	BAF 201	Principles of Finance	3.0
	BUS 101	Introduction to Business	3.0
	BUS 130	Business Communications*	3.0
	BUS 240	Business Statistics	3.0
	MKT 110	Retailing	3.0
	MKT 120	Sales Principles	3.0
	MKT 240	Advertising	3.0
	MKT 260	Marketing Management	3.0
		General Elective	3.0
		Subtotal	30.0
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		Total Credit Hours:	60.0
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