Marketing Specialist

ASSOCIATE IN MARKETING

Office GroupAbout the Career

Marketing is an essential component to virtually every company’s success.  In today’s rapidly changing business environment, marketing professionals embrace new technologies and strategies to win new customers, increase customer loyalty and tap new markets for their brand. Marketing begins with identifying opportunities for new products and services, and continues through the processes (product development, branding, packaging, distribution planning, promotion and pricing) that lead to ultimate consumption. Any of these areas might provide a career in itself, or be combined with others. Marketing specialists generally perform a variety of tasks; activities can include research, advertising, direct mail, production of collaterals, customer events and trade shows, among others. 

The outlook for careers in marketing remains strong because of the universal need for businesses to attract and retain customers.

 

Three People Looking at ComputerAbout the Program

The Marketing program at Midlands Technical College offers a two-year degree designed to prepare students for a career in such fields as product planning and merchandising, advertising, sales and sales promotion. Classroom instruction focuses on decision-making, new developments in sales, advertising and marketing research, and improvements in techniques related to gathering and using information about consumers and their needs.

In addition to specialty area marketing courses, students are introduced to the world of business and its foundations by examining the fields of accounting, economics, management and law.

Students also are asked to expand their communication and quantitative skills so they might excel in their marketing area.

The Marketing program is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).