Course Description: MKT 101 Marketing
This
course covers an introduction to the field of marketing with a
detailed study of the marketing concept and the processes of product
development, pricing, promotion and marketing distribution.
Principles of Marketing, by
Kotler and Armstrong, published by Prentice Hall, 12th edition
Mandatory
Departmental Final Exam:
As part of the Business Department's commitment
to teaching effectiveness, students enrolled in this course are required
to take a departmental final exam. Please contact your instructor for additional
information.
Chapter PowerPoint
Presentations:
There
are 20 chapter PowerPoint presentations for this course. You may open or download the files.
These are large files so be patient, it may take several minutes to
access them. These presentations are developed by the
publisher and are designed to reinforce the learning objectives of
Marketing 101.
They are NOT intended to replace reading the textbook and/ or doing the
homework.
Note: If you do not have Microsoft PowerPoint on your computer, to view these documents, you will need to download the MS PowerPoint Viewer from the Microsoft website and click the "Download Now" link. Once you have done this, you may use your browser's BACK button to return to this page.
Interactive
Study Center :
Click here to access the
Student's
Interactive Study Center that is sponsored by the publisher. Simply
follow the on-line instructions (select chapter and hit
"GO" button). You will be
able to review the chapter concepts through a study guide with
multiple choice questions, true/ false questions and internet exercises.
In addition chapter outlines are available at the "miscellaneous"
link on the student page.
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Janice
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stoudemirej@midlandstech.edu
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