Related Links:
Listed below are some of the
related business links to marketing. Just click on the name for more
information.
American
Marketing Association
Job Opportunities
Information about Job opportunities for Business Department students is provided by MTC's Job Placement Office.
Click
here for more information.
Overview:
Marketing is concerned with the distribution of
goods and services from the producer to the consumer. The marketing
program at MTC is designed to prepare you for a career in a variety
of fields that includes product planning and merchandising, advertising,
sales and sale promotion. Classroom instruction focuses on decision
making,
new developments in sales, advertising and marketing research and improvements
in techniques related to gathering and utilizing information about
consumers and their needs.
Mission Statement:
Midlands Technical College’s Marketing Program provides students with
skills, knowledge, and business values to prepare them to enter the
workplace, for career advancement and learning experiences to encourage
self-development.
Goals: In support of the Marketing Program’s Mission, the following program goals have been established:
- Quality Instruction: To promote learning that develops individual potential and produces competitive graduates for the workforce.
- Student Success: To prepare students for entry-level marketing-related occupations or for transfer to four-year institutions. To provide individuals with marketing skills for personal use or for upgrade of job skills and knowledge.
- Program and Curricula: To offer a curriculum that prepares graduates for the workplace and meets the needs of area employers.
- Technology: To produce students that can utilize current technology in the workplace.
- Professional Development: To produce students that can communicate effectively. To develop the critical, logical, and analytical abilities of students.
Program
Outcomes:
1. Communicate effectively with
others utilizing appropriate forms of communication methods.
2. Interpret and analyze financial statements.
3. Understand basic business concepts and practices.
4. Understand and apply marketing principles and practices.
5. Understand the application of the various marketing principles and strategies.
Program Accreditation:
This program is accredited by the Association of Collegiate Business Schools and Programs.
Degree
Awarded:
Graduates of this program earn an Associate Degree in Business. In accordance with College policy, students
must have an overall "C" average (minimum 2.0 GPA) to
graduate.
Special Requirement for Course Grades:
Students must earn a grade of "C" or better in all of the courses offered within the Business and Information Systems Technology departments for the grade to be counted towards graduation. Specifically, these include courses with the following prefixes: ACC, BAF, BUS, CPT, CRP, IST, LEG, MGT and MKT.
Program Plan:
The Marketing program consists of 60 semester
credit hours. The curriculum addresses the general education core
competencies adopted by MTC as the core of skills and knowledge that
all of our graduates receive including communication, mathematics,
scientific method, individual or social behavior, computer and
humanities. In addition, the following general education values and
goals are integrated within the program curriculum: ethics, problem
solving and critical thinking, research and information literacy,
and technology literacy.
View a copy of the program plan. View a list of the marketing course descriptions.
For information about the Business Department, please call Carolyn Deaver at 803-822-3320.
© 2005 Midlands Technical College
Please send any questions or comments regarding this website to
Edwin Breazeale at
breazealee@midlandstech.edu
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