MKT 101 Marketing:
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.

MKT 110 Retailing:
This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

MKT 120 Sales Principles:
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

MKT 240 Advertising:
This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.

MKT 260 Marketing Management:
This course is a study of the marketing system from the decision-maker's view, including how marketing strategies are planned and utilized in the marketplace.  (Prerequisite: 30 semester hours of credit)

MKT 270 Internet Research and Marketing:
This course is a study of  utilizing the internet for research and marketing. The course includes the use of analytical skills, database, searches, and organization/presentations.